The company that sells the most smartphones in the world needs to start acting like they sell the most smartphones in the world.
According to IDC (a company who does nothing but assemble data and provide information about technology and telecommunications), “Samsung remained the leader in the worldwide smartphone market for the quarter and the year with 85.6 million units shipped in 4Q15, up 14% from last year.”
85 million phones left Samsung’s factories in the final three months of 2015. The total number of phones they shipped out in 2015 was 324.8 million. While that’s sinking in, compare it to the next company on that list — Apple, who also had a stellar 2015 — at 231.5 million. Those numbers are astonishing to say the least, and unless you’re a mathematician or some sort of robot, something you can’t really visualize. Simply put, Samsung sells a shit-ton of phones. And they sell more — by a significant margin — than anyone else.
There’s no reason why I shouldn’t be able to buy an unlocked Galaxy S7 designed to work best in America.
But this isn’t the whole story. In the United States and Canada, Apple owns about 40 percent of the market compared to Samsung’s 30-ish percent. Numbers in China will likely soon look similar with Apple and Samsung fighting over the premium market. And the low-end market is also turning into a battleground, with companies like Huawei and Xiaomi selling more and more phones every day. Competition between the companies that make the phones we love to use is fierce, and a saturated market means things will get even more interesting — most people that want a smartphone already have one. The key is going to be retaining customers.
All this is great news for us as consumers. We want companies like Samsung