Logitech has announced that it has agreed to acquire wireless audio accessory company Jaybird. Logitech says the deal for Jaybird comes in at $50 million in cash with the potential for $45 million more if the company meets growth targets going forward.
For its part, Logitech is positioning this acquisition as a way to give a boost to its audio offerings, specifically in the wireless audio market. In a blog post, Logitech specifically praised Jaybird’s work on wireless earbuds for those with active lifestyles, like the X2 Bluetooth headphones:
We see it all around us everyday – people love to listen to music everywhere and sometimes in places where listening out loud would just not work. Jaybird hit on a great idea of making products for people actively engaged in sports and who wanted music to power their passion for their sport. With the right product (and Jaybird makes them), you can now pursue your sport with your music. It’s a potent combination.
As for Jaybird, Logitech says it will continue to “feed the Jaybird brand,” so it sounds like future products will continue to carry the Jaybird name.
The deal is expected to close in the coming weeks, Logitech says.