Smartwatches aren’t everyone’s cup of tea. Some people couldn’t wait to get their hands on one and others didn’t show an interest. Either way, many manufacturers ran with the idea and saw this sector as the new Eldorado. Recent figures show that the venture didn’t pay off as promised: the figures are (very) poor and it would be interesting to know why.
Several of my colleagues consider smartwatches to be a dying trend: they aren’t always good value for money and people’s interest seems to already be declining (there was never great interest shown beforehand anyway). This is only their opinion, but the concrete statistics do prove it.
The statistics show trends
Supplying and selling on the market
Generally (and very simply) speaking, the development and commercialization process is basic: manufacturers create their devices (for example Samsung created their Samsung Gear), send the devices to their suppliers (for example FNAC) who then sell the goods to the end clients. The number of devices sent from manufacturers to suppliers has decreased by 51.6% in one year: it was 5.6 million in quarter 3 of 2016, today it’s only 2.7 million.These statistics are presented by the International Data Corporation (IDC for those who are familiar with it), an American website dedicated to market research. As of yesterday, you can find these results online on IDC’s site which, we’ll point out, has a reputation as being a reliable source. The article explains that the market leader, Apple, has fallen from its pedestal: in one year, Apple’s market presence has fallen from 70.2% to 41.3% (but it’s still far ahead) and the number of devices sent to suppliers has also decreased considerably (from 3.9