BeeLine, a compact handlebar-mounted device that strips back navigation to the bare basics in order to reawaken natural instincts and encourage exploration, launches today following a successful Kickstarter campaign by the British start-up last year.
Passionate cyclists and the brains behind the company, Tom Putnam and Mark Jenner, are launching BeeLine to the world with a mission to put cyclists back in control of their journeys, rather than following prescribed, over-engineered directions given by the traditional GPS devices.
Tom Putnam, co-founder of BeeLine comments
Mark and I wanted a navigation system we could rely on, one that is built on the idea that cycling is fun, but can also be used as a tool to explore the surroundings. After months of refining the device to ensure it is both flawlessly engineered and beautifully designed, we are immensely proud to launch BeeLine.
We know our passionate backers are eager to start using their BeeLines, and we hope their availability encourages more people to embrace exploration that BeeLine enables – be it on their daily commute or weekend rides.
Retailing at £99, BeeLine is controlled via smartphone GPS and provides instructions that keep riders on course, but leaves the exact route decision-making to them. This style of navigation brings adventure and exploration back to bike rides, whilst providing a steady steer on direction. It allows riders to take charge of their ride, discover new places and see familiar places in a new light.
The key features of BeeLine include:
The BeeLine app – Available for iOS and Android, it’s simple and user-friendly. Just select the final destination and you’re ready to go. If you need to go via a certain place, you can add