If you’re willing to look past the lack of a 3.5mm jack, the Mi 6 is a fantastic phone.
The Mi 6 gets a lot of things right — powerful hardware in the form of a Snapdragon 835, dual rear cameras with 2x optical zoom, and a gorgeous metal-and-glass design, all at a price that’s nearly half that of the Galaxy S8. The phone isn’t without its drawbacks: availability is limited to China, and there’s no 3.5mm jack. That said, the Mi 6 is Xiaomi’s best showing yet.
Exciting dual cameras
Android 7.1.1 Nougat
No 3.5mm jack
No microSD slot
Limited LTE bands
Xiaomi Mi 6 Full review
Xiaomi saw a resurgence in 2016 on the back of strong sales in India and China from its entry-level Redmi series. Eager to continue the momentum, the manufacturer course-corrected its strategy at the end of last year, now focusing on offline sales to boost growth.
OPPO and Vivo relied on a similar strategy to amass millions of customers over the last two years, with the two manufacturers accounting for over 13% of the global handset market. Xiaomi doesn’t have the production line facilities or the resources to make its phones available at thousands of retail stores, so the brand is being smart about its offline strategy. Over the next two years, Xiaomi is looking to establish over 100 Mi Home stores in China, exclusive storefronts showcasing the best the brand has to offer.
One of the reasons Xiaomi can sell its devices for so low is because of its manufacturing process. Instead of making millions of devices at a time, it makes phones in smaller production runs, giving the brand the ability to eke out more profits over the course of a phone’s lifecycle as component costs come down.
While this strategy has paid dividends in the