From One to 5: How OnePlus is constantly reinventing itself

From One to 5: How OnePlus is constantly reinventing itself

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There are only a few days left until OnePlus pulls its sixth smartphone out of the hat: the OnePlus 5. In this article, we throw a look into the past and present the story of this incredible startup.

It all began in December 2013, when Pete Lau and Carl Pei founded the startup OnePlus. Both worked previously for Oppo. Pete Lau was vice president and involved in equipping the Oppo N1 with the CyanogenMod. As an investor, Oppo was involved from the very beginning. OnePlus set itself the target to create smartphones with a balance of good price and high quality. 
OnePlus One – a shooting star
Even with their first smartphone, OnePlus succeeded in creating a sensation. The OnePlus One called itself a flagship killer. It brought high-end performance while costing only a fraction of the price of top smartphones from Samsung or HTC. The 16 GB model launched for $299, and the 64 GB model cost $349. The phone used the much celebrated Cyanogen OS as its operating system. 
With a core promise to make high performance affordable, OnePlus certainly delivered. However, the OnePlus One was more of a diamond in the rough. Not everything was perfect, as there were some minor technical issues and a lack of support.

Opinion by Hans-Georg Kluge

The OnePlus One was a milestone for its time. 
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The marketing for the device was key: You needed an invitation to buy OnePlus One. This was important for the startup as it could then control sales and production. The invite system also made the device rare, which raised the curiosity of many users. Overnight, the OnePlus became the star of the smartphone scene.
Six OnePlus devices / © AndroidPIT

Article originally published at: Droid Life