Google is still a startup when it comes to hardware

Google is still a startup when it comes to hardware

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Google is a subsidiary of the company Alphabet, founded in October of 2015. It includes other business as well like Calico, DeepMind, X, Google Fiber and Next Labs. That said, this article isn’t going to talk about Project Loon or the security cameras, thermostats or smoke alarms from Nest, but about the products from Google.
According to Wikipedia, by definition, Google is a software and hardware company:
Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.
The company’s official website clearly shows this to be true with their product list. Somewhere between Google Allo and Duo, Google Photos, Maps, Chrome and the Google app, there’s the section dedicated to Google devices: Pixel, Home, Daydream View and Wifi. So, yes, Google is also a hardware company.
Google is also a hardware company. / © AndroidPIT
However, considering the investment by Google’s team in software and web solutions, the company’s business emphasis on marketing and their search engine, bestowing the title of ‘hardware company’ to Google is still a stretch. For quite a while, the search engine giant remained in the background behind companies like Samsung, HTC, LG and Huawei in various partnerships for things like the construction of Nexus smartphones or Chromebooks.
However, with the announcement of the Pixel smartphone last year, designated by the company’s execs as “the first smartphone built by Google,” things started to clear up a bit.  However, there are still quite a few chapters left until we come to the conclusion that Google really is a hardware company.
The buying and selling of Motorola
In 2012, Google bought Motorola Mobility for $12.5 billion. Huge expectations followed this purchase, since at that time Google wasn’t buying just a business, it was

Article originally published at: Droid Life