OnePlus delivers a phone with a lot of potential, but you’re not getting as much value as previous generations.
OnePlus built its business model on selling phones at near-manufacturing cost. By operating exclusively online and relying on word-of-mouth marketing, the brand managed to cut down on the overhead that comes from maintaining an offline distribution network, passing on the savings to customers instead. That resulted in phones with top-notch specs that undercut “true” flagships by a significant margin, making OnePlus a favorite with the enthusiast segment.
The OnePlus One launched in India for ₹21,999 back in 2014, and the OnePlus 5 is now retailing for ₹32,999 for the 6GB version. To be fair, the price has been increasing with every generation: the OnePlus 2 debuted at ₹24,999, the OnePlus 3 started at ₹27,999, and the OnePlus 3T for ₹29,999.
As the company matured over the last three years, it has started targeting a wider set of consumers. OnePlus now counts Bollywood superstar Amitabh Bachchan as its brand ambassador in India, and the company is also taking out ads and billboards around the country to aggressively promote its latest flagship. All of that factors into the overall cost of the phone.
However, OnePlus isn’t the only company offering enticing specs in this segment. Huawei is aggressively targeting the Indian market and has launched the Honor 8 Pro in the country, and LG is offering a series of discounts on the LG G6 to make it more competitive. Read on to find out if the OnePlus 5 is still the best phone in this category.
About this review
I (Harish Jonnalagadda) am writing this review after using the OnePlus 5 for two weeks in Hyderabad, India on Airtel’s 4G network. I’m testing the variant with 6GB of RAM and 64GB storage, and over the course of the review