A phone that went on sale three days ago cannot be the “highest-grossing phone ever.”The OnePlus 5 went on sale in India and other global markets earlier this week, and the brand promptly announced two days after sales kicked off that the device was the highest-grossing phone on Amazon India during a launch week.
As a result, Amazon announced that it was extending its SBI cashback offer — which sees SBI credit and debit card holders receiving a ₹1,500 cashback on the phone — until July 2. OnePlus is now touting the extension of the cashback offer via a text message that’s going to everyone who registered an interest in its latest phone, which according to Amazon is over 1 million people. Conveniently, the company removed the “at launch” reference from the message, making it seem like the OnePlus 5 is the highest-grossing phone ever.
The text in its entirety reads, “Thanks for making OnePlus 5 the highest-grossing phone ever! Avail Rs 1500 cashback on SBI cards till 2nd July. Shop now! https://oneplusstore.in/5.” If you’re looking to compare, here’s the tweet the company sent out a few days ago:
The #OnePlus5 is now the highest grossing phone in the launch week on @amazonIN! A huge thanks to our community who made this feat possible pic.twitter.com/IodKYsFBpy— OnePlus India (@OnePlus_IN) June 29, 2017
OnePlus removed the Amazon India reference, as well as the bit about the phone being the highest-grossing during the first week of launch. This isn’t the first time the company misled customers — earlier this year, it rolled out a huge advertising campaign starring Amitabh Bachchan in which it said that the OnePlus 3T was the “highest-rated smartphone” in the country, pitting it against the S7 edge, Pixel, and the iPhone 7 Plus.
The ad was based on the Kaun Banega Crorepati format (India’s