The wait is over: The new iPhones have arrived. Surely the iPhone X and iPhone 8 will break sales records once again, but for everyone in the Android world the competition has just begun.
The days when Apple made ends meet with a single iPhone release each year are long gone. As demand and standards accelerate, the Cupertino giant now finds itself having to offer different iPhone formats in order to satisfy all its customers. Hence why in 2017, Apple has launched three new smartphones: iPhone 8, iPhone 8 Plus and iPhone X. Given how the story usually goes, I’m betting that all three of them will sell well and Apple will be boasting big numbers once again.
Even with the launch of these new iPhones, Apple is having trouble keeping up with the Android competition as far as pure technical specifications. But, that’s not what matters to them in the end. Apple’s smartphone software and hardware are so seamlessly intertwined, a technically weaker platform ends up being so optimized, it makes performance more than competitive for the market. That’s not just my subjective impression – The Antutu smartphone performance ranking shows the one-year-old iPhone 7 Plus still ranks in the top 10 and is even ahead of the Galaxy S8. That said, I’d be surprised if the new iPhone with the Apple A11 chip with six cores doesn’t leave the S8 in the dust. Other factors like the iPhone’s display, camera, and software updates have also not shown any significant weakness for years.
The full iPhone 2017 lineup. / © Apple
It’s clear Samsung will continue to sell more smartphones than Apple even after the introduction of the iPhone 8 and iPhone X.