Why did Google hire the best chip designers?

Why did Google hire the best chip designers?

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Google is receiving support from Apple and Qualcomm: they have acquired experts in the design of mobile chipsets from both companies. So the question is posed again: is Google planning on making its own chipsets? And how quickly can Google begin using them in real smartphones?

Every now and then across the industry you’ll hear that Google is working on its own processors for smartphones. The Information is now reporting that Google has wooed some of the high-ranking employees from Apple and Qualcomm. John Bruno is joining from Apple and has worked on iPhone chips since 2012. Other employees from Apple and Qualcomm have also switched to Google in recent months. Bruno was the chief designer at AMD and made sure that Apple’s chips outperformed the competition.
So far so good. But what is Google going to do with their impressive troop of chip designers?
The Information has compiled the following puzzle pieces with the help of analyst Jim McGregor of Tiras Research: Google is working on its own chipsets that are meant to be used in smartphones. This chipset would then replace the Qualcomm platform that was previously used in the Pixel smartphones. Within six months, Google could create a chip based on a license from ARM. McGregor has named their own AI coprocessor as a second pillar, which would serve as an essential distinctive feature for the Google chip.
Google’s own smartphone chips: what’s going on?
The fact that Google is working on its own chips is no secret: as early as 2016 Google presented a tensor processing unit, in other words its own processor that accelerates machine learning applications. This processor, however, was intended for servers that process

Article originally published at: Droid Life